Internet Brands

Everyone these days seems to be branding themselves on the internet. This webpage is a perfect example.

Whether it be a small company or an individual or a global corporate house, all of them are doing it. To get more webpage hits, to have more followers on twitter, to have more fans on facebook, or to try to be someone they truly aren’t.  However somewhere along, in the process of ‘branding their image’ or ‘re-branding their existing image’, to be noticed, most entities are losing track of what they really set out ‘to achieve’ or what they actually stand for; and for popularity’s sake they say and do things that is completely different from what they actually are.

This leads to disappointment when consumers of these internet avatars actually have an encounter with the real, bare, true entity, either in person, or as a user or their product or service. Also, in the long run, it is these entities that are in loss. I don’t think everyone does it, but a large percentage of the beginners try this.

The following is a great post, that seems relevant to this topic:

‘Notice me’

If the new web has a mantra, that’s it.

So much time and effort is now put into finding followers, accumulating comments and generating controversy… all so that people will notice you. People say and do things that don’t benefit them, just because they’re hooked on attention.

Attention is fine, as long as you have a goal that is reached in exchange for all this effort.

Far better than being noticed:

• Trusted
• Engaged with
• Purchased from
• Discussed
• Echoed
• Teaching
• Leading